PUBG at E3

Admin Case Studies, Portfolio

Objective: Create an immersive, sharable experience to engage top PlayerUnknown’s Battlegrounds influencers.

Activate & Engage: Top streamers and content creators enjoyed a scenic buildout with live streamed gameplay, a 360 Photo Booth, specialty screen printing, the Alienware Mobile Broadcast Studio, and themed food & beverage stations.

Amplify: The event hosted 400+ people and reached more than 1 million views that night with it’s simultaneous live streams to Facebook, Twitch, YouTube, PUBG, and Caffeine TV.

Report & Support: 3.8MM social media impressions, 3.7MM social reach, 1MM livestream views.

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