Objective: Use SXSW event to launch the brand tagline “For the love of TV”.
Activate & Engage: Within a comfortably furnished “Texas Boho” environment, used large-scale original art canvasses and light sculptures to highlight the Hulu tagline. Added a stage for live performances, an outdoor space with an kitted out Airstream for food service, charging stations, and themed food and beverage service.
Amplify: Live performances by local Austin bands, unique share-worthy backyard living room outdoor space.
Report & Support: Voted a Top 10 Branding Event at SXSW. Over 1,200 attendees in a 5-hour window with key press and partners.