Heroes of the Storm

Double A Events Case Studies, Portfolio

Objective: Launch Heroes of the Storm for key influencers and build positive game reviews.

Activate & Engage: Live game play tournament featuring key influencers, cosplay fashion show, dance-off, themed food and drink stations.

Amplify: Live stream the tournament from YouTube Studios LA.

Report & Support: Over 400 Influencers and press attended and 45K viewers on the live stream. 3.2 Millions impressions.

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