Objective: Launch Heroes of the Storm for key influencers and build positive game reviews.
Activate & Engage: Live game play tournament featuring key influencers, cosplay fashion show, dance-off, themed food and drink stations.
Amplify: Live stream the tournament from YouTube Studios LA.
Report & Support: Over 400 Influencers and press attended and 45K viewers on the live stream. 3.2 Millions impressions.