HTC America

Double A Events Case Studies, Portfolio

Objective: For a trade audience, provide opportunities to try the HTC Vive and experience gaming and content activations first-hand.

Activate & Engage: Built seven HTC Vive demo stations in three trial zones at the E3 conference venue. Provided lounges for informal industry meetings. Added an outdoor pop-up room in LA Live for bonus consumer trial. Provided a mix of gaming and experiential VR content.

Sonic’s 25th Anniversary

Double A Events Case Studies, Portfolio

Objective: At San Diego Comic-Con, the world’s largest pop culture event, create engagement with and excitement for the Sonic the Hedgehog franchise in celebration of the original game’s 25th anniversary and upcoming game releases.

Activate & Engage: Took over House of Blues in San Diego with custom branding, dancing Sonics, and wall graphics on three floors. Installed demo game play of pre-release Sonic Mania on one full wall of the venue space. Catering sponsored by Totino’s with a branded lounge. All attendees received a swag bag with limited-edition Sonic merchandise.

Alienware Launch Party

Double A Events Case Studies, Portfolio

Objective: Raise awareness for new and upgraded Alienware products including Alpha, Alienware’s first entry into the console gaming space, and Alienware 13 laptop.

Activate & Engage: Event for nearly 800 in New York City, DJ Laserman show, Tech Lab game play demo stations including pre-release 2K Evolve and Alone in the Dark.