Objective: At San Diego Comic-Con, the world’s largest pop culture event, create engagement with and excitement for the Sonic the Hedgehog franchise in celebration of the original game’s 25th anniversary and upcoming game releases.
Activate & Engage: Took over House of Blues in San Diego with custom branding, dancing Sonics, and wall graphics on three floors. Installed demo game play of pre-release Sonic Mania on one full wall of the venue space. Catering sponsored by Totino’s with a branded lounge. All attendees received a swag bag with limited-edition Sonic merchandise.