AT&T Entertainment Group Kickoff

Double A Events Case Studies, Portfolio

Objective: Celebrate the new AT&T Entertainment Group formed from the AT&T and DirecTV merger to facilitate team bonding and enthusiasm.

Activate & Engage: DJ, laser show, a live performance by the Surf City All-Stars, outdoor fire pits, food by Fill ‘Er Up Gastro Garage.

Amplify: Oculus Rift in virtual reality simulators like skiing and hot air ballooning.

Report & Support: Over 750 attendees, first opportunity for most to try consumer VR.

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