It was our first event with Playstation VR, used for three days of hosted 4v4 World War Toons demo play. The Reload Studios (now Studio Roqovan) area also had a demo of Virtuix Omni, a first-of-its-kind omni-directional motion platform that enables “active virtual reality,” where your actions in the virtual world are controlled by first-person navigation like walking or running.
We also did a first-of-its-kind integration for Twitch and Paramount’s xXx3: Return of Xander Cage, bringing a digital experience into the physical world. First, we modified a mechanical bull to top it with a skateboard, snowboard, or surfboard for our aspiring Xanders, and put it against a green screen. Then, we let people (and inflatable t-rexes) ride that mechanical board, while playing a video game. If that didn’t knock them off the board, we integrated Twitchplays chat feedback directly into the live player experience so viewers could choose the distractions thrown at our players. The digital world was able to change the physical world! We streamed the whole thing on Twitch, including competitive play between LTZonda, Spamfish, and OnscreenLOL. This activation had a line all weekend, even before the show opened.
We hosted another fantastic stop on the Alienware Live tour featuring streamed gaming, all-new swag, and the unmissable Alienware truck.