Objective: Promote LINE Webtoon, a digital comics site, as it launched an English language version app during San Diego Comic-Con.
Activate & Engage: Created interactive event at one of the city’s most popular restaurants, across the street from the Convention Center. Hosted a Media Panel featuring Stan Lee and a VIP event. The experience included Cosplay Actors, Photo Booth, Games and Swag giveaways.
Amplify: Social media integration, Comic Yourself Station with make-up artists drove social shares.
Report & Support: Over 16,000 attendees in two days. Stan Lee panel generated significant PR placements, including the New York Times.