Objective: Create an immersive experience connecting all Blizzard brands with the influencers that love them.
Activate & Engage: We conceptualized and produced an exclusive masquerade ball celebrating the worst of Blizzard’s villains. Guests received a custom villain mask, navigated a laser maze, tried their hand at blackjack, took a photo on the Frozen Throne in the snowing room, and were surrounded by a buildout from the various worlds and elaborate cosplay actors.