Objective: Create an immersive experience connecting all Blizzard brands with the influencers that love them.
Activate & Engage: We conceptualized and produced an exclusive masquerade ball celebrating the worst of Blizzard’s villains. Guests received a custom villain mask, navigated a laser maze, tried their hand at blackjack, took a photo on the Frozen Throne in the snowing room, and were surrounded by a buildout from the various worlds and elaborate cosplay actors.
Objective: Create an immersive, sharable experience to engage top PlayerUnknown’s Battlegrounds influencers.
Activate & Engage: Top streamers and content creators enjoyed a scenic buildout with live streamed gameplay, a 360 Photo Booth, specialty screen printing, the Alienware Mobile Broadcast Studio, and themed food & beverage stations.
Objective: Bring the ultimate family friendly summer experience to New York City to engage parents and kids around their excitement for the new LG Quadwash dishwasher.
Activate & Engage: A custom inflatable water park in the shape of the new LG QuadWash. In the heart of NY for three Saturdays in August. Experience included a live feed to the 5 cabanas, dry cycle photo Gif, popsicle carts, DJ, swag, and of course a stage for the LG QuadWash dishwashers.
It was our first event with Playstation VR, used for three days of hosted 4v4 World War Toons demo play. The Reload Studios (now Studio Roqovan) area also had a …
Objective: Create a highly unique VR experience and show that VR can be fun for people who have never played VR.
Activate & Engage: Play Survios’ Raw Data on the HTC Vive in four open rooms with viewing monitors around the venue. Create your own game play experience to share with slo-mo photo booth. Food by Komodo Truck and full bar.
Objective: Promote LINE Webtoon, a digital comics site, as it launched an English language version app during San Diego Comic-Con.
Activate & Engage: Created interactive event at one of the city’s most popular restaurants, across the street from the Convention Center. Hosted a Media Panel featuring Stan Lee and a VIP event. The experience included Cosplay Actors, Photo Booth, Games and Swag giveaways.
Objective: Launch Heroes of the Storm for key influencers and build positive game reviews.
Activate & Engage: Live game play tournament featuring key influencers, cosplay fashion show, dance-off, themed food and drink stations.
Objective: Raise awareness of the Alienware Alpha console and the Alienware family of hardware products with Males 18-35 who play videogames for entertainment.
Activate & Engage: 8 game-play stations on a branded truck, cosplay, tournaments, swag giveaways, celeb photo ops, exclusive games and content, and blazing fast Alpha hardware powered by Intel processors.
Objective: Celebrate the new AT&T Entertainment Group formed from the AT&T and DirecTV merger to facilitate team bonding and enthusiasm.
Activate & Engage: DJ, laser show, a live performance by the Surf City All-Stars, outdoor fire pits, food by Fill ‘Er Up Gastro Garage.
Amplify: Oculus Rift in virtual reality simulators like skiing and hot air ballooning.
Report & Support: Over 750 attendees, first opportunity for most to try consumer VR.
Objective: Use SXSW event to launch the brand tagline “For the love of TV”.
Activate & Engage: Within a comfortably furnished “Texas Boho” environment, used large-scale original art canvasses and light sculptures to highlight the Hulu tagline. Added a stage for live performances, an outdoor space with an kitted out Airstream for food service, charging stations, and themed food and beverage service.
