It was our first event with Playstation VR, used for three days of hosted 4v4 World War Toons demo play. The Reload Studios (now Studio Roqovan) area also had a …
Objective: Create a highly unique VR experience and show that VR can be fun for people who have never played VR.
Activate & Engage: Play Survios’ Raw Data on the HTC Vive in four open rooms with viewing monitors around the venue. Create your own game play experience to share with slo-mo photo booth. Food by Komodo Truck and full bar.
Objective: Promote LINE Webtoon, a digital comics site, as it launched an English language version app during San Diego Comic-Con.
Activate & Engage: Created interactive event at one of the city’s most popular restaurants, across the street from the Convention Center. Hosted a Media Panel featuring Stan Lee and a VIP event. The experience included Cosplay Actors, Photo Booth, Games and Swag giveaways.
Objective: Launch Heroes of the Storm for key influencers and build positive game reviews.
Activate & Engage: Live game play tournament featuring key influencers, cosplay fashion show, dance-off, themed food and drink stations.
Objective: Raise awareness of the Alienware Alpha console and the Alienware family of hardware products with Males 18-35 who play videogames for entertainment.
Activate & Engage: 8 game-play stations on a branded truck, cosplay, tournaments, swag giveaways, celeb photo ops, exclusive games and content, and blazing fast Alpha hardware powered by Intel processors.
Objective: Celebrate the new AT&T Entertainment Group formed from the AT&T and DirecTV merger to facilitate team bonding and enthusiasm.
Activate & Engage: DJ, laser show, a live performance by the Surf City All-Stars, outdoor fire pits, food by Fill ‘Er Up Gastro Garage.
Amplify: Oculus Rift in virtual reality simulators like skiing and hot air ballooning.
Report & Support: Over 750 attendees, first opportunity for most to try consumer VR.
Objective: Use SXSW event to launch the brand tagline “For the love of TV”.
Activate & Engage: Within a comfortably furnished “Texas Boho” environment, used large-scale original art canvasses and light sculptures to highlight the Hulu tagline. Added a stage for live performances, an outdoor space with an kitted out Airstream for food service, charging stations, and themed food and beverage service.
Objective: For a trade audience, provide opportunities to try the HTC Vive and experience gaming and content activations first-hand.
Activate & Engage: Built seven HTC Vive demo stations in three trial zones at the E3 conference venue. Provided lounges for informal industry meetings. Added an outdoor pop-up room in LA Live for bonus consumer trial. Provided a mix of gaming and experiential VR content.
Objective: At San Diego Comic-Con, the world’s largest pop culture event, create engagement with and excitement for the Sonic the Hedgehog franchise in celebration of the original game’s 25th anniversary and upcoming game releases.
Activate & Engage: Took over House of Blues in San Diego with custom branding, dancing Sonics, and wall graphics on three floors. Installed demo game play of pre-release Sonic Mania on one full wall of the venue space. Catering sponsored by Totino’s with a branded lounge. All attendees received a swag bag with limited-edition Sonic merchandise.
Objective: Raise awareness for new and upgraded Alienware products including Alpha, Alienware’s first entry into the console gaming space, and Alienware 13 laptop.
Activate & Engage: Event for nearly 800 in New York City, DJ Laserman show, Tech Lab game play demo stations including pre-release 2K Evolve and Alone in the Dark.