Alienware Alpha Tour

Double A Events Case Studies, Portfolio

Objective: Raise awareness of the Alienware Alpha console and the Alienware family of hardware products with Males 18-35 who play videogames for entertainment.

Activate & Engage: 8 game-play stations on a branded truck, cosplay, tournaments, swag giveaways, celeb photo ops, exclusive games and content, and blazing fast Alpha hardware powered by Intel processors.

Amplify: Use hashtag #alphatour across Twitter, Instagram, Facebook, and with on our partners’ owned channels to share the on-site experience.

Report & Support: 200,000 attendees, 11.3 million social media impressions, 43,942 Instagram likes.

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