Alienware Launch Party

Double A Events Case Studies, Portfolio

Objective: Raise awareness for new and upgraded Alienware products including Alpha, Alienware’s first entry into the console gaming space, and Alienware 13 laptop.

Activate & Engage: Event for nearly 800 in New York City, DJ Laserman show, Tech Lab game play demo stations including pre-release 2K Evolve and Alone in the Dark.

Amplify: One-hour live stream on Twitch.tv hosted by Rachel Quirico, color-coded RFID bands alerting groups to their turn at the demo station, Alienware 13 and graphics amplifier giveaway.

Report & Support: Over 780 in attendance, 220 VIP media members, 16,000 viewers on Twitch live stream.

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